In 1946, a young Canadian pastor named Jack McAlister encouraged his radio audience to help provide gospel literature to missionaries through the Tract Club of the Air. In 1952, he founded World Literature Crusade – known today as Every Home for Christ to further coordinate the placement of millions of gospel messages in bulk in countries around the globe. Yet no real systematic distribution strategy began until 1953, when he went to Japan with a fellow visionary.
At a Tokyo train station, they realized that for every person they gave the gospel to, ten slipped by them. That night they prayed desperately over maps of Tokyo and all of Japan asking, “How can we reach everybody and have a measurable sense of what has been accomplished?” This vision was given to them: Take the gospel to every home. Divide the city of Tokyo in a strategic way, and find people willing to go to every home.